Anatomy of a Brand Pack
The Brand Pack is a zip file comprising a logo folder and a PDF brand guide.
Logo Folder
- AI: Contains Adobe Illustrator Projects of each logo variation.
- RGB: Documents optimized for digital displays.
- CMYK: Files intended for printing.
Within each folder are three subfolders, categorized by file extension: PDF, PNG, and SVG.
- logo-color.ext: Colored version of the logo.
- logo-white.ext: White version of the logo.
- logotype-color.ext: Colored version of the logotype
- logotype-white.ext: White version of the logotype.
brand_guide.pdf
The Brand Guide PDF file contains the following informations
- Color Palette: Brand colors
- Logo construct lines: How to draw the logo ?
- Logotype construct lines: How to draw the text logo ?
- Logo misuse: Logo design mistakes
- Fonts: Different fonts for titles and text
Fonts Folder
The font folder contains the different fonts of the brand in truetype format
